To attack this challenge, Koch Comm developed a plan for regular audits to analyze historical website data including traffic, competitor research, page elements errors, issues and strengths, site speed and general page issues.
The structural and technical issues present with an older site also led to challenges that included decreased site speed and damaged overall SERP rankings in the ever-changing realm of search engine algorithms. Throughout the planning and execution of the process, Koch Comm encountered several challenges, including the increasing age of the website, dated site management practices and growing congestion of competitors. Koch Communications’ challenge was to develop a plan to grow organic website traffic and increase search engine results page (SERP) rankings to contend with regional competitors, including entertainment venues and other casinos.
Riverwind offers more than 2,800 electronic and table games across 219,000 square feet and features a hotel, several dining options and a theatre that hosts world-class entertainment year-round. Founded in 2006, Riverwind Casino is a gaming property in Norman, OK owned by the Chickasaw Nation.
